How Joseph Lister Inspired Listerine and Louis Pasteur the Term Pasteurization

Originally published on ebrandme.biz September 26, 2019.

Today, I’ll introduce Louis Pasteur — an artist turned chemist born 1822 in Dole, France, who inspired Lister — and is best known for his explanation on how heat treatment made foods safer… from which the term pasteurization is derived. He is remembered for his breakthroughs…